Whether you’re starting a new club that needs a team logo or looking to refresh an old logo for an existing club, there are a few considerations you should keep in mind during the logo design process. Your team logo is the most important branding decision you can make for your club, so you will want to put plenty of time and effort into the design to ensure it reflects your club’s values, history and goals.
Keep reading this blog for our expert advice on how to design a club logo. Let’s get started!
1. Understand Your Club’s Identity
The first step in designing a team logo, is to research your club’s identity and history. Try to identify symbols or elements that represent what your club stands for, it’s sport or location. For example, the logo for the Paris Saint-Germain football club centres around an image of the Eiffel Tower – an iconic landmark in Paris – and the logo for the Wimbledon Tennis Championships features two tennis rackets, making the sport the logo stands for easily recognisable.
Consider what message you want your logo to portray and what feelings you want it to evoke – is your team relentless, passionate or proud of its origins? Whatever the message may be, think about how you can add it to your team logo.
2. Carry Out Competitor Research
Carrying out competitor research and looking at other club logos in your industry can not only help you get inspiration for your own logo but also help you ensure that your logo will stand out amongst the crowd. Analysing existing logos can also help you avoid common design pitfalls or clichés, resulting in a fresher and more unique overall design.
3. Choose Your Design Style
When starting out designing your club logo, it’s a good idea to find or create one clear, concise and expressive icon that encapsulates your club’s essence. Like mentioned above, this could be a reference to the club’s location, sport, mascot or values. Once selected, this symbol can then serve as a recognisable ‘calling card’ for your club and help you pick an effective logo shape. Common logo shapes include shields, circles and emblems, but unique shapes can help to make a logo more memorable for the broader public – so don’t be afraid to be creative!
4. Choose Your Colour Palette
One of the key elements to decide on when designing your club or football team logo is the colour scheme. Colour plays an essential role in brand identity so you will want to make sure that the palette you choose is not only visually appealing but also matches your club’s own colours and evokes the desired emotions. If you already have a team kit, it’s important that your logo is cohesive with the existing colours and doesn’t look out of place.
5. Choose Your Typography
Once you have chosen your colour scheme, it’s time to consider typographies. Try to select a font that complements the overall mood and character of your club – do you want a classic, traditional style for your historic club? Or a modern, contemporary vibe to match your brand-new team? Whatever you choose, it’s crucial that the text is legible and inviting, after all, you want it to be clearly read from afar.
If you want to include a motto or slogan, make sure it is simple and well-balanced with your iconography. Some clubs choose to use Latin for their team motto to add a sense of tradition and sophistication – like Arsenal football club’s motto “Victoria Concordia Crescit” meaning “Victory Through Harmony”.
6. Test Your Design and Get Feedback
Before you finalise your logo, it’s important that you test it out to see how it will translate for different real-world uses. For example, how does it look on a T-shirt, water bottle or keyring? To do this, create mock ups of your logo in different formats and ask around for some feedback from committee members, fans and players. The aim at this stage is to settle on a versatile design that everyone is happy with being used to represent their club!
One you have finalised your design, it’s time to print your team badges!
At Golden Finishes, we can provide high-quality badges and pennants for your football club or sports team. Plus, we can even help with the logo design process! Use the buttons below to get in touch with us today and read about our football badge and club pennant services.
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